Adding music to your ads in Meta Ads Manager is a creative way to boost engagement, set the mood, and align with your brand voice—all within Facebook and Instagram campaigns. In this guide, we’ll walk you through how to add music in Meta Ads Manager using built-in tools, compatible ad formats, and best practices to create high-impact, audio-enhanced content that stands out in a crowded feed.

Getting Started with Meta Ads Manager Music

Adding music to your Facebook and Instagram ads through Meta Ads Manager can significantly enhance your ad’s impact and emotional appeal. Whether you're promoting a product, telling a brand story, or simply trying to capture attention in a crowded feed, music can be a powerful tool. Here's how to get started with using music in Meta Ads Manager.

Accessing Meta Ads Manager

To begin, log in to your Meta Business Suite and navigate to Ads Manager. This platform allows you to create, manage, and monitor all your ad campaigns across Meta-owned platforms like Facebook and Instagram. Ensure you’re using the latest version of Ads Manager for the best experience and access to the newest features.

Selecting an Ad Format That Supports Music

Not all ad formats support the addition of music. To use music in your ad, you must choose a compatible format, such as:

  • Video Ads
  • Stories Ads (Facebook and Instagram)
  • Reels Ads
  • Instant Experience Ads

Static image ads do not support music unless converted into a video slideshow format. When creating your campaign, choose an objective such as “Engagement,” “Traffic,” or “Conversions,” and then select an ad format that supports video or audio elements.

Once you’ve selected your ad format and uploaded your creative assets, scroll to the Media section during the ad creation process. Here, you’ll find the option to edit your video or slideshow. Click on “Edit Video” or “Edit Media” to access the Video Editing Tool.

Inside the editor, locate the "Music" tab. This is where you can browse, select, and add music to your ad.

Choosing and Previewing Music

Meta provides access to a built-in music library with a wide selection of royalty-free tracks. The music is categorized by genre, mood, and duration, making it easy to find a track that fits your brand and message.

To choose a track:

  1. Use the search bar or filters to explore music options.
  2. Click the play button to preview each track.
  3. Once you find a suitable track, click “Add” to attach it to your video.

Meta ensures that all music in its library is licensed for use in ads, so you don’t have to worry about copyright issues when selecting from this collection.

Adjusting Audio Settings

After adding your chosen track, you can adjust various audio settings to fine-tune the sound. Options include:

  • Volume control: Balance the background music with any original video audio or voiceover.
  • Trim and loop: Adjust the track length to match your video, or loop it if necessary.
  • Fade in/out: Add a fade effect for smoother transitions.

These tools help ensure that the music complements your visuals and doesn’t overpower other audio elements.

Finalizing Your Ad with Music

Once your music is in place and settings are adjusted, preview the entire ad to ensure everything syncs correctly. Make any final tweaks as needed, and then click “Save.” Return to the main ad creation workflow, complete your campaign setup, and publish your ad.

Meta will process your ad and check it for compliance, including audio usage. Once approved, your music-enhanced ad will go live and begin reaching your selected audience.

By following these steps, you can effectively integrate music into your Meta ad campaigns and leverage audio to create a more engaging and immersive advertising experience.

Accessing Ads Manager

To begin adding music to your Facebook ad, log in to your Facebook account and navigate to Meta Ads Manager. You can access it directly via https://adsmanager.facebook.com/ or from your Meta Business Suite dashboard. Make sure you are in the correct ad account before proceeding.

Selecting the Appropriate Ad Format

Not all ad formats support the use of music. To add music, you’ll need to choose a compatible format such as:

  • Video Ads
  • Slideshow Ads
  • Facebook Stories
  • Instagram Stories (if managed through Meta)
  • Reels Ads

When creating a new campaign, select an objective that allows for video-based creatives, such as “Engagement,” “Video Views,” or “Conversions.” Once you’ve selected the objective, proceed to the ad creation level.

At the ad creation level, click into the “Ad Creative” section. Here, you’ll be able to upload images or videos or use the built-in Creative Tools, such as the Video Creation Kit. If you’re using images, you can convert them into a slideshow video — this is where music can be added.

Choose “Create Video” or “Use Templates,” then proceed to the editing interface, where music options are available.

Choosing and Previewing Music

Once you’re in the video editor, click on the “Music” tab. Meta provides a royalty-free music library with hundreds of tracks across different genres and moods. You can:

  • Browse by mood (e.g., upbeat, calm, dramatic)
  • Filter by duration
  • Search by keyword or genre

Click on a track to preview it before adding it to your creative. All tracks in Meta’s library are pre-cleared for commercial use on Meta platforms, so you don’t need to worry about separate music licensing.

Adjusting Audio Settings

Once you’ve selected a music track, you can adjust various audio settings:

  • Trim the music to fit your video duration
  • Adjust the volume balance between background music and original video audio (if applicable)
  • Set fade-in and fade-out points for smooth transitions

If your ad includes voiceover or spoken content, ensure that the music volume does not overpower the message. Use the “Volume” slider to set the balance accordingly.

Finalizing the Ad with Music

After the music is added and settings are adjusted, preview the full ad to ensure the audio and visuals align seamlessly. If needed, go back to make edits. Once satisfied:

  1. Click “Save” or “Apply” in the video editor
  2. Complete the rest of your ad settings (text, headline, CTA, etc.)
  3. Review and publish your campaign

Once published, your ad will be reviewed by Meta’s moderation team. Ensure that your music choice aligns with Meta’s advertising policies to avoid disapproval.

Music Selection Best Practices

Selecting the right music for your Facebook ad is a critical step that can significantly influence audience engagement, message retention, and brand perception. The following best practices will help ensure that your music choices enhance your ad performance while maintaining brand integrity and compliance.

Align Music with Your Campaign Goals

When choosing music, always start by identifying the purpose of your ad. Is your goal to inspire, inform, entertain, or drive conversions? The tone and style of your music should reflect this objective. For example:

  • Use upbeat, energetic music for product launches or promotions.
  • Choose calm, ambient music for services that emphasize relaxation or professionalism.
  • Opt for inspirational and cinematic tracks for brand storytelling or awareness campaigns.

Matching your audio to your campaign's mood helps create a seamless user experience and strengthens emotional resonance.

Understand Your Target Audience

Music preferences vary greatly by age, location, cultural background, and interests. Use Facebook’s audience insights and analytics tools to understand the demographics of your target audience. Tailor your music choices to resonate with them. For instance:

  • Younger audiences may respond better to trending pop or electronic genres.
  • Older audiences may prefer classic or nostalgic sounds.
  • Regional preferences can also guide your selection—for example, Latin music for markets in South America.

Ensure Brand Consistency

Music should be an extension of your brand identity. Whether your brand tone is playful, elegant, bold, or minimalist, your music should reinforce that image. Maintain consistency across campaigns by using music that aligns with your brand voice and existing assets. You can consider developing a sonic logo or theme that becomes recognizable over time.

Optimize Volume and Audio Balance

In Facebook Ads Manager, you can adjust the volume of your background music relative to voiceovers or other audio elements. Best practices include:

  • Keeping music volume at a level that supports, but doesn’t overpower, spoken content.
  • Testing audio levels across different devices to ensure clarity and balance.
  • Using fade-in and fade-out transitions to make audio feel more professional and less abrupt.

Use Licensed Music from Facebook’s Sound Collection

To avoid copyright issues, always use music that is legally cleared for use in ads. Facebook Ads Manager integrates with Facebook Sound Collection—a library of free, licensed music and sound effects that can be used in your campaigns without additional licensing fees.

  • You can browse by genre, mood, length, and instrumentation.
  • Preview tracks within Ads Manager before applying them.
  • Check usage rights, especially if you're planning to use the ad outside of Facebook platforms.

Test and Optimize for Performance

Just like visuals and copy, music should be tested to determine its impact on ad performance. Use A/B testing to compare different music tracks and measure engagement metrics such as:

  • View duration
  • Click-through rate (CTR)
  • Conversion rate
  • Emotional response (via comments or reactions)

Facebook’s reporting tools can help you analyze which music selections are most effective. Reassess your choices periodically based on campaign data and audience feedback.

Match Music Duration to Video Length

Ensure that your selected music track aligns with the duration of your video ad. If the music ends too early or too late, it can disrupt the viewing experience. Facebook Ads Manager allows you to trim or loop tracks as needed, so take advantage of those features to maintain a smooth audio flow.

Consider Accessibility

Not all users will watch your ad with sound on. To maximize accessibility:

  • Use captions alongside music and voiceover content.
  • Choose music that enhances the visual message but doesn’t carry the entire narrative.
  • Ensure that the ad is still understandable and engaging without sound.

Following these best practices will help you leverage the full potential of music in your Facebook ads and create a more compelling, cohesive, and effective campaign.

Advanced Music Features

Facebook Ads Manager offers a range of advanced music features that allow advertisers to go beyond basic audio integration and create highly customized, engaging ad experiences. These features are particularly useful for brands looking to tailor their messaging with unique audio elements, maintain consistency across campaigns, or comply with regional and legal requirements.

Custom Audio Uploads

One of the most powerful features in Ads Manager is the ability to upload custom audio tracks. This allows advertisers to use their own licensed music, brand jingles, or voiceovers instead of relying solely on Facebook’s built-in music library.

To upload custom audio:

  1. Navigate to the "Ad Creative" section during ad creation.
  2. Choose a supported ad format such as video or slideshow.
  3. Click on the music icon or audio settings.
  4. Select “Upload” to add your custom track (MP3 or WAV files are commonly supported).
  5. Ensure the audio meets Facebook’s technical specifications, such as file size and duration limits.

Uploading your own audio gives you full control over the sound design of your ad and helps reinforce brand identity.

Sound Mixing Options

Facebook Ads Manager also provides basic sound mixing capabilities. These allow you to balance the background music with other audio elements such as voiceovers or sound effects. You can:

  • Adjust the volume of the background music independently from the main video audio.
  • Apply fade-in and fade-out effects to ensure smooth transitions.
  • Layer audio tracks for a richer soundscape, depending on the ad format.

Using these features effectively can significantly improve the professionalism of your ad and reduce audio clutter.

Regional Music Restrictions

While Facebook offers a wide catalog of royalty-free music, not all tracks are available in every region. Music usage rights can vary by country due to licensing agreements. Ads Manager automatically filters and displays music tracks based on your ad's target region.

Advertisers should:

  • Confirm that selected tracks are available in their chosen geographic locations.
  • Avoid using regionally restricted music in global campaigns.
  • Consider using universally licensed or custom-uploaded tracks for international reach.

Being aware of regional limitations ensures that your ad plays as intended across all markets.

When using custom music, it’s crucial to comply with Facebook’s copyright policies. Any music you upload must be properly licensed or owned by you. Unauthorized use of copyrighted material can result in:

  • Your ad being rejected.
  • Account warnings or restrictions.
  • Legal liability, depending on the severity of the infringement.

To stay compliant:

  • Use music from Facebook Sound Collection or another royalty-free source.
  • If using third-party music, obtain the proper licenses.
  • Keep documentation of your music rights in case Facebook requests proof.

Facebook’s automated systems regularly scan for copyrighted material, so proactive compliance is key to avoiding disruptions in your ad campaigns.

Common Issues When Adding Music in Meta Ads Manager

Even with a straightforward interface, users may occasionally encounter challenges when trying to add music to their Facebook ads using Meta Ads Manager. Below are some of the most common problems and how to address them.

Music Option Not Visible

One frequent issue is the absence of the music option when building or editing an ad. This is typically due to one of the following reasons:

  • Unsupported Ad Format: Not all ad formats support music. For example, static image ads and some carousel ads may not allow audio integration. Make sure you're using a format like video ads, which support music enhancements.
  • Ad Placement Limitations: Some placements, such as Audience Network or Messenger, may restrict the use of music. Double-check your placement settings in the ad set.
  • Creative Tool Not Enabled: The music feature is only available when using Meta’s native video creation tools like Video Creation Kit or Meta's built-in templates. If you’re uploading a fully edited video, the music tab may not appear.

Audio Track Not Playing in Preview

Sometimes the selected music track may not play during ad preview. This could be due to:

  • Browser Compatibility Issues: Try switching browsers or clearing cache. Chrome and Firefox are generally more compatible with Meta’s tools.
  • Muted Audio by Default: Some ad previews have muted audio by default. Ensure the speaker icon in the preview window is activated.
  • Unsupported File Type: If uploading custom audio, confirm that it is in a supported format (e.g., MP3 or WAV) and under the size limit.

Music Licensing Errors

Meta Ads Manager provides a library of licensed tracks that can be used without additional fees. However, adding custom music or copyrighted content can trigger licensing issues.

  • Use Meta Sound Collection: For hassle-free music, always choose tracks from the Meta Sound Collection, which contains pre-cleared, royalty-free music for ads.
  • Avoid Unlicensed Uploads: Uploading music that you don’t own or haven’t licensed properly may result in your ad being rejected or your account flagged. Always ensure you have the rights to use any external audio.

Solutions and Workarounds

Addressing issues with music in ads often involves simple adjustments or using built-in features more effectively.

Use Built-in Templates

If you’re not seeing the music option, consider using Meta's built-in templates from the Video Creation Kit. These templates automatically enable music options and simplify ad assembly.

Recreate the Ad

If technical issues persist, try duplicating the ad and recreating it from scratch. This can often resolve glitches related to audio settings or music library access.

Contact Meta Support

For persistent issues, reach out to Meta Business Help. They can provide platform-specific guidance, especially for account-level problems or suspected bugs.

Performance Optimization Tips

Adding music is not just about aesthetics—it can significantly impact ad performance. Here’s how to optimize your use of music:

A/B Test Music Variations

Run A/B tests with different tracks or with and without music to gauge performance differences in engagement, click-through rate (CTR), and conversions.

Monitor Engagement Metrics

Pay attention to metrics like video view duration, completion rate, and audience retention. Music that complements your visuals can improve these KPIs.

Align Music with Campaign Goals

Choose music that matches the tone and purpose of your campaign. For example, upbeat tracks may drive engagement for product launches, while calm, ambient music could be better for brand storytelling.

Quality Checks Before Publishing

Before finalizing your ad, perform the following quality checks to ensure a seamless user experience:

  • Audio Sync Test: Verify that music aligns well with video transitions and doesn’t overpower voiceovers or other audio elements.
  • Volume Levels: Ensure music volume is balanced—not too quiet to be ineffective, and not so loud that it distracts from visuals or voice content.
  • Mobile Preview: Use the mobile preview to check how the audio sounds on smaller devices, where most users will view the ad.

By proactively addressing these troubleshooting areas and incorporating smart optimization practices, you can ensure your ads not only function properly but also deliver enhanced performance through effective use of music.

Adding music in Meta Ads Manager is a simple yet powerful way to level up your Facebook and Instagram ad campaigns. Whether using royalty-free tracks or custom uploads, music enhances brand storytelling, boosts emotional connection, and drives performance. Follow the steps and best practices outlined above to ensure your ads sound just as engaging as they look—start adding music to your Meta ads now for higher impact and better results.